MyCity.com Unveils New Look, Features and Future Plans

LOS ANGELES, CA – June 15 – MyCity.com, a resource for local communities throughout the US, today announced a new look, a community events page and jobs listing board, making it even more functional and capable for users. The company also announced exciting future plans for a toolbar with downloadable ring tones.

“These new changes are just the beginning of our efforts to grow MyCity into the definitive local search site,” says Executive Vice President of Sales and Marketing, Lalé Welsh. “They make MyCity even more useful and effective for users, helping provide relevant and localized content for people in every nook and cranny around the United States.”

The new front page puts a friendly face on the site, pleasantly masking a formidable back-end that contains a massive body of enriched information. A cool blue color gives the site a relaxing look, and the interface is simple to navigate and is designed to not be too “busy.” The community events listing works as a two-way information portal, where users can read about fun activities around town and also promote their own events. The jobs postings are not just an excellent resource for seekers, but also for local employers that need to fill an open position at their organization quickly and effectively. Respondents will be able to get a description of the job and its requirements, and will be able to submit resumes directly to potential employers. These new features all precede the soon-to-come downloadable ring tones, which will allow users to pick their favorite tunes to play on their cell phones when receiving a call.

MyCity.com allows users to designate their city of residence, and find localized information including the weather, news, restaurant listings, stock market updates, hotel listings, shopping links and travel deals. A search engine featured on the site allows people to search the Internet or locally relevant websites for information, and the yellow pages for phone listings. To visit MyCity go to http://www.mycity.com.


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YP.Com Increases Traffic by providing Yellow Page Search for MyCity.com

YP Corp. (OTCBB:  YPNT), a leading provider of Internet-based Yellow Pages services, and 411Web Interactive jointly announced today that they have reached an agreement for YP.Com to provide yellow page search for MyCity.com, which is owned and managed by parent company 411 Web Interactive.

Visitors to MyCity.com sites will be able to search for yellow pages listings via the fast and accurate YP.Com search engine.

“This is a tremendous opportunity to enhance the functionality of our sites such as MyCity.com by providing integrated yellow pages search,” said Ms. Lalé Welsh, Executive Vice President of Search and Marketing for 411 Web Interactive.  “Since MyCity.com is a portal created to provide local information for its users, by integrating YP search results, our customers receive the search results they want at the local level.  It was a natural fit.”

Peter Bergmann, President/CEO of YP Corp, called attention to the mutual value that the two companies bring to the table.  “This arrangement enhances value to both of our organizations. Our providing search for MyCity.com makes perfect sense for both organizations. MyCity.com, with its unique local focus, gets the benefits of YP.Com’s large database and easy integration … and our preferred listings benefit from the broader distribution. It’s a true win/win!”

The companies anticipate integrating the YP.Com feed into MyCity.com within the next 60 days with additional 411 Web Interactive sites following thereafter.
About 411 Web Interactive

411 Web Interactive is a leading online ad agency that  provides Internet advertising programs and integrated campaigns that include portal advertising, email solutions and lead acquisitions for its blue chip clients.  The Los Angeles based agency also owns and manages thousands of web sites of its own, the two main being portal sites: MyCity.com and 411web.com.
About YP Corp.

YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package™ (“IAP”) that includes a Mini-WebPage™ and Preferred Listing through its Yellow Pages web site at www.YP.Com. The Company’s web site contains listings for approximately 17 million businesses in the United States.

YP Corp. also provides an array of other Internet services that complement its Yellow Pages web site, including an Internet Dial-Up Package™ (dial-up Internet access) and QuickSite™ (web site design & hosting services).

YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations – Yellow Page Association (YPA, formerly YPIMA), the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers (ADP), which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, AZ and Las Vegas, NV.  For more information, visit the web site at www.YP.Com.

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411Web Announces Its New Lead Generation Service

LOS ANGELES, CA — (MARKET WIRE)  — 03/08/2006 — 411Web, an on-line marketing service with more than 5,000 clients, recently launched 411leadgeneration.com, a service designed to help lenders, insurers and credit consultants generate more internet-based sales leads.

The service utilizes 411Web’s network of more than 6,000 sites, front-page advertisements on Yahoo!, weather.com, extensive marketing efforts with Google and Overture, and our weekly Personal Finance newsletter distributed to MSN’s Hotmail subscribers.

Through this extensive distribution service, 411Web understands on-line marketing is not a “one size fits all” service, but instead targets leads according to each individual business’ needs. Businesses can select only the leads that suit them the best, and “opt-out” of leads that are not applicable to their business. Clients can receive leads in Real Time batch format, or on a set delivery schedule. Further, the client may select to receive exclusive, shared or non-exclusive leads based on their needs.

“411 Lead Generation is uniquely designed not just to increase the quantity of our clients’ leads, but perhaps more important, the quality of leads as well,” said Bob Friedenthal, founder and CEO of 411Web.

Founded in 1998, 411Web Interactive, flourished into a full-service online marketing and advertising agency, providing clients with all the tools and advertising exposure needed to effectively use the Internet to sell their products and services.

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411Web unveils new information based directories

LOS ANGELES, March 22, 2006 — (MARKET WIRE) – 411Web network, your information source, announces a new line of informational portals featuring advice, live chat, helpful tips and search links.

411Web’s directories cover a wide variety of topics and feature hundreds of articles. Sites like 411carinsurance.com tell readers how to save money on car insurance. Improvingyourlooks.com provides consumers with the latest news and trends in cosmetic procedures. 411mortgagehomeloans.com shows consumers how to refinance their home or to get a reverse mortgage. How2getconnected.com explains how DSL and cable service work.

In addition to helpful search links, the new informational directories also allow users to get real-time advice through the on-line chat section by simply clicking on the “Ask us questions” button.

“We are extremely proud of our new information-based portals” Bob Friedenthal, founder and CEO of 411Web said. “The tips and advice sections offers our readers timely and relevant unbiased information. In addition our live chat allows users instantaneous access to answer their questions.”

411Web is a leading online ad agency that provides Internet advertising programs and integrated campaigns that include portal advertising, email solutions and lead acquisitions for its blue chip clients. The Los Angeles based agency also owns and manages thousands of web sites of its own, the two main being portal sites: MyCity.com and 411web.com.

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MyCity.com and RazorGator to Provide Entertainment

LOS ANGELES, CA — (411web.com) — 05/23/2006 — MyCity.com, the web’s premiere source for local entertainment, has aligned with RazorGator, the nation’s largest dedicated ticket reseller, to offer ticket options to over 15,000 cities nationwide.

Visitors now have instant access to a dynamic and searchable events calendar with hundreds of local entertainment options, ranging from sporting events to local theatrical offerings. Users can then search for ticket availability and, in most cases, are able to purchase tickets on-line in an instant.

“We are pleased to announce our affiliation with RazorGator and believe the new events calendar will offer our loyal users another indispensable tool for finding the latest entertainment information in their city,” said Bob Friedenthal, CEO of MyCity.com.

MyCity.com, a resource for local communities throughout the US, is owned by 411Web, a Los Angeles-based agency that owns and manages thousands of web sites, including its two main portal sites, www.MyCity.com and www.411web.com.

Los Angeles-based RazorGator is the nation’s largest dedicated ticket reseller, specializing in hard-to-get tickets.

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